BMW Motorrad USA launches e-commerce site for parts, accessories & rider gear

BMW Motorrad USA has introduced www.shopbmwmotorcycles.com, an online platform that enhances the shopping experience for BMW motorcycle parts, accessories, and gear. The new e-commerce site gives shoppers easy access to a full and up-to-date range of BMW Motorrad parts, accessories, apparel, product information, fitment, images, videos and pricing with just a few clicks on their desktop or mobile devices.

"We’re delighted to provide BMW riders with a convenient online tool to enhance their riding experience," commented Ben Radzyner, Manager, Parts and Accessories for BMW Motorrad USA. "Our range of parts, accessories and gear has broadened along with our model range. This site offers buyers one central source for accessorizing and customizing their bikes, outfitting themselves in the latest Ride and Style gear, and connecting to a local dealer."

Other features of the site include:

• Easy-to-navigate shopping categories: model, accessories, parts, gear.
• Dealer locater.
• Product page fitment confirmation, allowing customers to confirm or change vehicle fitments throughout the shopping process.
• In-page assembly viewer with product assembly notes, diagrams and images.
• Search options by part number, keyword or VIN for compatible parts.

  Individual purchases are fulfilled through BMW’s network of authorized dealers through geolocation or customer preference.